You need to consider the goals of the video wall, the audience and the key messages that must be conveyed in order to determine the best option for your environment.  Here are a few examples of the different options available

Dynamic Images

Large scale graphics, animation and artistic videos can create an impression and make a bold statement. From 3D animation to moving images and large scale pictures, there are many options for dynamic content. Movement and ever-changing graphics are essential for this type of installation, so it is best to find a partner who specializes in creating artistic digital images. They can provide guidance on how to create designs that communicate your key messages while also being cognizant of technology requirements such as pixel pitch and bezels.

This video provides a great example of how video walls can create exciting environments. The walls in the lobby have thermo sensors that respond to movement, so the images change as people walk past the screens and through the hallways, creating an engaging, unique experience every time.

Multiple Screens

Sometimes you might need to showcase more than one type of content simultaneously. For example, videos, news, weather, company updates or event information. Multi-screen video walls are often seen in Emergency Operations Centers, hotels or in the lobby of large office buildings. With these type of walls, it is essential to have a content management strategy and to determine who is responsible for updating all content – there is nothing worse than stagnate screens that convey the same information all the time.

This video from Hilton hotels demonstrates how multiple videos, images and data can all be displayed at the same time to create a compelling and interactive way to provide information.

Interactive Touch Screens

Multi-touch, multi-display video walls are great to encourage participant interaction. People can view different content and expand, move or annotate it in real-time. Touchscreens can be used for wayfinding maps, timelines or to showcase specific brand messaging. Viewers can select from different options for content and choose videos, images or presentations that they find the most relevant, creating a custom experience for each person that interacts with the wall.

This video shows how one engineering company leverages an interactive multi-user video wall. Many people can use the wall at the same time and access over 2500 files such as PDFs, videos and images. The files can be changed or updated and emailed, saved or shared directly from the screen.

No matter what type of video wall you select, your content will need to be a key part of your overall digital strategy.

A few simple tips on the best type of content:

• Keep it short – 20 seconds or less works best
• Make it big – Small text and images will get lost on a video wall
• Make it move – nearly 80% of people can recall a video a month after viewing
• Keep it changing – new content and visuals need to constantly be introduced

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The Concourse A expansion features  video walls from NanoLumens®, award-winning creators of uniquely compelling LED visualization solutions in any size, shape, or curvature — and renown digital artist Refik Anadol’s unique “data sculptures” that turn the airport’s invisible patterns of data into captivating and ever-changing content featured on the three displays. This alluring installation, dubbed “Interconnected,” is a part of a total commitment by the airport to reimagine modern travel through the eyes of compelling and immersive digital experiences.

Frank Milesky of Cenero, the integration firm who from the beginning approached the video wall installation as a fusion of technology, art, and design, explained that, “The goal here was to seamlessly integrate digital artwork that reflects the movement and traffic of the airport, essentially the airport’s data culture, into the architecture of the new concourse,” Milesky explained. “This install isn’t merely about displaying content, it’s about changing the entire passenger experience at Charlotte Douglas International Airport.”

The centerpiece video wall for Interconnected sits inside the airport’s Concourse A and stretches 140-feet wide by 10-feet high. One challenge for Cenero was making sure a screen this large would display a seamless image without bezels and also handle all daytime ambient light coming in through the concourse’s many windows.

“The main display is huge, and because it is visible both inside and outside the airport the high brightness quality of the NanoLumens displays was essential here,” Cenero added. “NanoLumens was actually the perfect solution for this particular high-definition digital art content as the image quality is brilliant and seamless and it truly needed to be for the nature of the artwork.”

Cenero installed two additional displays in oddly shaped corners in the gates located at the end of Concourse A that are also visible both inside and outside the airport. The trapezoid-shaped displays measure approximately 28×15-feet in one corner and 40×19-feet in the other corner. Each of these displays also run 24-hours a day and are synchronized with the larger concourse display as each has its own distinct visual chapter.

The continuing trend of audio visual video wall technology turning the time spent at airports into a memorable part of the overall travel experience is on display in a new and exciting way at Charlotte Douglas International Airport.

“This video wall installation is grabbing travelers’ attention before they even enter the airport as it is clearly visible from the parking garage and street across from the new concourse,” added NanoLumens Southeast Regional Sales Director, Arch Nelson. “We have clearly moved beyond the days of what static signage can do and this project is a perfect marriage of Refik’s amazing digital artwork and the state-of-the-art display technology from NanoLumens.”

For the over 44-million travelers that move through Charlotte Douglas International Airport annually, Refik’s Interconnected will surely leave a lasting impression.

As for the artist himself, Refik added, “The artwork being displayed is constantly changing and evolving as it responds to the ever-changing flow of data, creating a living snapshot of the invisible patterns that surrounds us as we travel to, from, and within Charlotte Douglas International Airport.

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